How can the passion for improving patient care be translated into an office environment as a daily reminder to employees why they do what they do?

The client believes there is a monster for every patient. The monster is a abstract view of several things that their patients struggle with: overload of information, incorrect information, and an impossible amount of data. All of this amounts to one thing patients fear: not feeling confident in their knowledge of their path forward. Foundation aims to help clarify this path through patients, science, and providers.

One element of the company's brand includes segmented photographs to signify a broken patient experience. Along with this is a pattern of structured triangles, which signify a sense of order. Knowing that the office environment should be a different experience than opening up the company's brochure, we took an abstract take on what the "monster" would look like, inspired from this pattern and segmenting. The result was an endless library of custom artwork, all which illustrate chaos coming to order, representing the patient's mind being able to focus on their path ahead.