The design showcases the powerful messages of the discovery of cures, and use of nature scenes to signify the patient's journey and the science behind their discoveries.

Alnylam came to the SMMA graphics team with the challenge of pushing their old and new brand elements to a maximum, with the goal of communicating the pharmaceutical company's mission of pioneering science discoveries for their patients. They needed to humanize their current brand, which was being received as cold, and turn the focus on the patients. 

SMMA presented several concepts using already existing brand elements in a new way: gradients of Alnylam's colors to show transition and add warmth, Alnylam's custom constellation font to showcase the powerful messages of discovery, and use of nature scenes to signify the patient's journey and the science behind their discoveries.