The organization wanted a strong, modern mark that captured a hint of child-like innocence.

Kids at Heart is a branch of Kids in Crisis, seeking young professionals to volunteer their time helping kids who face a number of struggles such as abuse and homelessness. The organization wanted a strong, modern mark that captured a hint of child-like innocence to remind the audience that while many children face serious obstacles, they are still one thing all kids are; innocent. The Kids at Heart identity system won an Award of Excellence at the 36th Annual Connecticut Art Directors Club Award Show.