CATEGORY: IDENTITY, PRINT, ENVIRONMENTAL DESIGN
ROLE: LEAD DESIGNER
SMMA is a A/E design firm offering extensive services in the industry, including architecture, engineering, interior design, graphic design, and site design.
They took the leap in 2012 and hired the firm's first graphic designer (me), and since then, the team has grown to include three diverse designers. Assigned to the hefty task of rebranding the firm's identity using the existing logo and colors (blue and grey), a more in-depth system was developed that includes typefaces and type treatment, photography style and use, and additional colors.
The new elements are now applied to numerous marketing designs as well as SMMA's work environments.
Existing firm logo used
All photos copyright SMMA