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Bedford Woods


CATEGORY: PRINT
CLIENT: THE GUTIERREZ COMPANY
ROLE: DESIGNER
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The identity and moodboard for Bedford Woods heavily reflecting the abundance of nature found on the campus. 

 
MOODBOARD FOR BEDFORD WOODS

MOODBOARD FOR BEDFORD WOODS

 

The owners of Bedford Woods needed a property identity in order to communicate the potential of the built-to-suit campus to interested buyers. After learning about the rural atmosphere of the Bedford Woods, a moodboard was created to provide inspiration for the non-existent buildings and campus. These heavily reflecting the abundance of nature found on the campus. From there, colors and graphic styles were easily chosen to reflect this story of 9-5 life where tenants could push away from their desks and enjoy the outdoors.

 

Combined with a narrative and architecture and site renderings, the identity was translated into print and digital marketing deliverables.